CIRCULR. is driving the transition to a circular sports industry in Europe. Together with sports clubs, recyclers, brands, and sponsors, we transform used sports gear into raw materials for the next generation of sports products. When you see the CIRCULR. mark on a product, you know it has been designed to stay in the loop.
Sports brands and manufacturers can accelerate the circular transition of their collections by joining our collecting platform and gaining access to a circular, future-proof range of MADE OF SPORT performance fabrics, launching Summer 2026.
Developed together with leading recycling partners, yarn spinners and knitting companies, MADE OF SPORT combines circularity, scalability and high-performance functionality for modern sportswear production.
Together, we create future-ready circular sports products featuring recognizable labeling and a Digital Product Passport (DPP) for transparency, traceability and future recyclability.
Fully circular jerseys, sports socks, bibs, and other sports products.
We work with production facilities around the world and can deliver what you need under your own brand, including full CIRCULR. labeling and Digital Product Passports (DPP). Contact us to explore the possibilities.
Or are you looking for sporty, sustainable circular products with your company logo for sponsorships, employees, or sporting events?
Discover our standard B2B catalogue by clicking the link below.
Together with a selection of innovative recycling partners, we process and revalue sports gear into new raw materials. We analyze incoming materials and select the most suitable circular solution, from reuse to high-quality recycling and upcycling. This keeps valuable materials in the sports supply chain and prevents waste.
Through a nationwide collection network, we give sportswear and equipment a second life. We collect via sports clubs, and large events, all connected through one platform.
This makes collection simple, visible, and impactful. Users can easily return their products, while brands can optionally offer incentives toward new purchases. This ensures sports equipment doesn’t disappear, but re-enters the value chain.